Mark Carpenter (SW)
Mark Carpenter is the General Manager of the American Institute of Architect’s new online initiative called Soloso. In this role, Mark provides leadership and strategic direction for the institute’s online knowledge based, social networking product. As General Manager, Mark is responsible for developing and executing business, marketing and content strategies to successfully deliver the Soloso product to market. Before coming to AIA, Mark was the strategic visionary and founder of digital strategy at AARP – the nation’s largest membership organization representing the needs of those 50 and over.