<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">Hey everyone,<div class=""><br class=""></div><div class="">Just sent out this newsletter.</div><div class=""><br class=""></div><div class="">If you didn’t get it, and you’d like to get my future newsletters, then just reply and let me know.</div><div class=""><br class=""></div><div class="">“See” you tonight at 8pm,</div><div class=""><br class=""></div><div class="">Phil <br class=""><div><br class=""><div class="">Begin forwarded message:</div><br class="Apple-interchange-newline"><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;" class=""><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif; color:rgba(0, 0, 0, 1.0);" class=""><b class="">From: </b></span><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif;" class="">"Phil Terry" <<a href="mailto:phil@collaborativegain.com" class="">phil@collaborativegain.com</a>> <br class=""></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;" class=""><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif; color:rgba(0, 0, 0, 1.0);" class=""><b class="">Subject: </b></span><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif;" class=""><b class="">Xerxes and Reed Hastings walk into a bar…</b><br class=""></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;" class=""><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif; color:rgba(0, 0, 0, 1.0);" class=""><b class="">Date: </b></span><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif;" class="">February 7, 2017 at 4:14:22 PM EST<br class=""></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;" class=""><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif; color:rgba(0, 0, 0, 1.0);" class=""><b class="">To: </b></span><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif;" class="">"Phil Terry" <<a href="mailto:pterry@gmail.com" class="">pterry@gmail.com</a>><br class=""></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;" class=""><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif; color:rgba(0, 0, 0, 1.0);" class=""><b class="">Reply-To: </b></span><span style="font-family: -webkit-system-font, Helvetica Neue, Helvetica, sans-serif;" class=""><a href="mailto:phil@collaborativegain.com" class="">phil@collaborativegain.com</a><br class=""></span></div><br class=""><div class=""><div style="line-height: inherit; margin: 0px; padding: 0px; background-color: rgb(255, 255, 255); position: relative;" class=""><table class="wrapper" cellpadding="0" cellspacing="0" role="presentation" style="line-height: inherit; border-collapse: collapse; table-layout: fixed; font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); width: 1320px; min-width: 600px !important;"><tbody style="line-height: inherit;" class=""><tr style="line-height: inherit;" class=""><td style="line-height: inherit;" class=""><div role="banner" style="line-height: inherit;" class=""><div class="preheader" style="line-height: inherit; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 560px !important; width: 560px !important; margin: 0px auto; min-width: 280px;"><div style="line-height: inherit; border-collapse: collapse; display: table; width: 560px;" class=""><div class="snippet" style="line-height: 19px; float: none !important; width: 280px !important; display: table-cell; font-size: 12px; max-width: 280px; min-width: 140px; padding: 10px 0px 5px; color: rgb(189, 185, 189); font-family: Avenir, sans-serif;"></div><div class="webversion" style="line-height: 19px; float: none !important; width: 280px !important; display: table-cell; font-size: 12px; max-width: 280px; min-width: 139px; padding: 10px 0px 5px; text-align: right; color: rgb(189, 185, 189); font-family: Avenir, sans-serif;"></div></div></div><div class="header" id="emb-email-header-container" style="line-height: inherit; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; margin: 0px auto; min-width: 320px;"><div class="logo emb-logo-margin-box" align="center" style="line-height: 32px; font-size: 26px; margin: 9px 20px 10px; color: rgb(195, 206, 217); font-family: Roboto, Tahoma, sans-serif;"><div class="logo-right" align="right" id="emb-email-header" style="line-height: inherit;"><img src="http://i1.cmail20.com/ei/t/18/E77/DD6/080650/csfinal/CG_logo_horiz_office1.jpg" alt="" width="176" style="line-height: inherit; display: block; height: auto; width: 176px; border: 0px; max-width: 176px;" class=""></div></div></div></div><div role="section" style="line-height: inherit;" class=""><div style="line-height: inherit; background-color: rgb(255, 255, 255);" class=""><div class="one-col layout" style="line-height: inherit; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; margin: 0px auto; min-width: 320px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word;"><div class="layout__inner" style="line-height: inherit; border-collapse: collapse; display: table; width: 600px;"><div class="column" style="line-height: 21px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; display: table-cell; vertical-align: top; float: none !important; min-width: 320px; text-align: left; color: rgb(143, 143, 143); font-size: 14px; font-family: Avenir, sans-serif;"><div style="line-height: inherit; margin-left: 20px; margin-right: 20px; margin-top: 24px;" class=""><p style="line-height: inherit; margin-top: 0px; margin-bottom: 20px; text-align: left;" class="">February 7, 2017</p></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px;" class=""><h2 class="size-24" lang="x-size-24" style="line-height: 32px !important; font-size: 24px !important; margin-top: 0px; margin-bottom: 16px; font-style: normal; font-weight: normal; color: rgb(235, 126, 42);">Xerxes and Reed Hastings walk into a bar…</h2></div><div align="center" style="line-height: inherit; font-size: 12px; font-style: normal; font-weight: normal;" class=""><img alt="" width="575" src="http://i1.cmail20.com/ei/t/18/E77/DD6/080650/csfinal/f398fa7818c14e9db9ad40e74e49cb83.png" style="line-height: inherit; border: 0px; display: block; height: auto; width: 575px; max-width: 575px;" class=""></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px; margin-top: 20px;" class=""><div style="margin-top: 0px; margin-bottom: 0px; line-height: 24px !important; font-size: 16px !important;" class="">2,500 years ago, Xerxes — King of Kings, Emperor of the Persians — invaded Europe with a large army determined to subjugate the upstart, independent Greeks. He failed miserably.</div><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">About five years ago, Reed Hastings — CEO of Netflix and a kind of modern-day King of Silicon Valley — embarked on a campaign that almost destroyed his company.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">Hastings raised the prices of Netflix effectively by 60% driving hundreds of thousands of subscribers to cancel their accounts. The stock price dropped precipitously from around $350 to $50. A growing chorus of analysts predicted the end of Netflix. He then announced that he was splitting the company into two forcing subscribers to now manage two different accounts. More cancellations followed.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">Today, about five short years later, the stock price has risen from a low of $50 to a pre-split price of more than $700. The subscriber base has not only stopped declining but has grown from under 20 million to more than 93 million.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">How did Netflix not only survive but turn itself around? What happened?</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">Unlike many Kings, CEOs, Generals, or Presidents, Hastings quickly realized that he had blundered. And then he said something rare and remarkable for a CEO — much less a Silicon Valley CEO.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">What did he say? He uttered the five most important words in my first book, <a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-r/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class=""><em style="line-height: inherit;" class="">Customers Included</em></a><span class="Apple-converted-space"> </span>— and these are not my words or the words of my co-author. These are his words.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">He said publicly that this series of blunders had been caused by:</p><h3 class="size-20" lang="x-size-20" style="line-height: 28px !important; font-size: 20px !important; margin-top: 20px; margin-bottom: 0px; font-style: normal; font-weight: normal; color: rgb(112, 111, 112);"> <strong style="line-height: inherit;" class="">“…arrogance based on past success.”</strong></h3><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 12px; margin-bottom: 0px;">I’ve given close to 200 <a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-y/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class=""><em style="line-height: inherit;" class="">Customers Included</em></a> talks in the last three years (at companies ranging from Apple to Walmart). In each and every one of these sessions, I have told the story of Netflix and asked my audiences to write these five words down and remember them.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">How did Reed Hastings figure this out when so many in history going all the way back to Xerxes could not recognize when their arrogance had blinded them? In my sessions, I walk through some important next steps that Hastings took to focus on the basic needs of his customers and to repair the damage.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">But I also like to imagine that perhaps he sat down with Xerxes in a bar near the Netflix offices. After they ordered drinks, maybe Xerxes told him about his blunder.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">The Persian Empire was the mightiest empire of its day. According to Herodotus, Xerxes was able to assemble millions of soldiers and support personnel to form the invasion force (modern historians say it was a smaller but still massive army). Perhaps Xerxes explained this to Hastings and added that they not only had people, but they had technology.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">For example, perhaps Xerxes boasted to Hastings that they did something no one else had done before: they bridged the Hellespont. The Hellespont is the body of water that separates Asia and Europe. This was an incredible feat of engineering and made possible the land invasion of Europe. It also boosted the confidence of the Persians making them feel invincible — nothing not even large bodies of water could stop them.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">Despite, however, their technical prowess and massive army, the Persians still lost. They made a series of mistakes based on overconfidence and arrogance. Perhaps Xerxes explained all this to Hastings and warned him about arrogance and blindness. As a result, maybe Hastings left that bar determined to listen and learn from Xerxes — not to mention from his customers and colleagues.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">Tonight, February 7, I’m kicking off my next<span class="Apple-converted-space"> </span><a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-j/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class="">Reading Odyssey</a><span class="Apple-converted-space"> </span>program - a series of discussions with a group of Collaborative Gain members, scholars, and others about a number of Greek tragedies including the oldest surviving Greek play, <em style="line-height: inherit;" class="">The Persians</em> by Aeschylus. Written only a short time after the actual battles, this play shows some real sympathy for Xerxes, despite the fact that he had razed Athens during the war.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">Why were the Greeks sympathetic to the arrogant Xerxes who had caused so much death and destruction?</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">They understood — thousands of years before behavioral economics confirmed — that all humans, Greeks, Persians, and everyone else — believe they cannot err and, as a result, make blundering mistakes.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">P.S. I'm excited that Bard Professor, James Romm, co-editor and translator of this new edition of Greek Plays, will be joining us tonight. Later this year, Cambridge University Professor Paul Cartledge will join us. If you want to join us via phone for these readings and discussion groups, go to the<span class="Apple-converted-space"> </span><a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-t/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class="">Reading Odyssey</a><span class="Apple-converted-space"> </span>website.</p><ol style="line-height: inherit; margin-top: 20px; margin-bottom: 20px; margin-left: 24px; padding: 0px; list-style-type: decimal;" class=""></ol></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px;" class=""><div class="divider" style="line-height: 2px; display: block; font-size: 2px; margin-left: auto; margin-right: auto; width: 40px; background-color: rgb(204, 204, 204); margin-bottom: 20px;"> </div></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px;" class=""><h2 style="line-height: 28px !important; font-size: 20px !important; margin-top: 0px; margin-bottom: 16px; font-style: normal; font-weight: normal; color: rgb(235, 126, 42);" class=""><a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-i/" style="line-height: inherit; text-decoration: none; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class=""><em style="line-height: inherit;" class="">Speaking and Workshops</em></a> </h2></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px; margin-bottom: 24px;" class=""><div align="left" style="line-height: inherit; font-size: 12px; font-style: normal; font-weight: normal;" class=""><img alt="" width="200" src="http://i2.cmail20.com/ei/t/18/E77/DD6/080650/csfinal/7b3ae8c180094fd8bdc64f3cbbe2ab5e.png" style="line-height: inherit; border: 0px; display: block; height: auto; width: 200px; max-width: 200px;" class=""></div></div></div></div></div></div><div style="line-height: inherit; background-color: rgb(255, 255, 255);" class=""><div class="one-col layout" style="line-height: inherit; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; margin: 0px auto; min-width: 320px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word;"><div class="layout__inner" style="line-height: inherit; border-collapse: collapse; display: table; width: 600px;"><div class="column" style="line-height: 21px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; display: table-cell; vertical-align: top; float: none !important; min-width: 320px; text-align: left; color: rgb(143, 143, 143); font-size: 14px; font-family: Avenir, sans-serif;"><div style="line-height: inherit; margin-left: 20px; margin-right: 20px; margin-top: 24px;" class=""><div style="margin-top: 0px; margin-bottom: 0px; line-height: 24px !important; font-size: 16px !important;" class="">I've launched my newest talk:</div><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;"><a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-k/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class=""><strong style="line-height: inherit;" class="">Artificial Intelligence and the Customer Experience - the 20 Year Curve</strong></a></p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">I brought this talk recently to MasterCard and am preparing to go to Europe and across the United States with it.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">Do you want me to speak at your company?</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">I can speak to audiences of 50 to 5,000 – from all-company retreats to management, marketing or product teams, etc. </p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">I can now do<span class="Apple-converted-space"> </span><a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-u/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class="">any of the following talks</a>:</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;"><strong style="line-height: inherit;" class="">- Customers Included<br style="line-height: inherit;" class="">- AI and CX: The 20 Year Curve<br style="line-height: inherit;" class="">- The Mathematics of Customer Experience (or why CX is strategic)</strong></p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">I've done more than 200 talks in the last 3 years, the reviews have been great and I've had a lot of fun.</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 20px;">If you'd like to learn more, please get in touch.</p></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px;" class=""><h2 style="line-height: 28px !important; font-size: 20px !important; margin-top: 0px; margin-bottom: 16px; font-style: normal; font-weight: normal; color: rgb(235, 126, 42);" class="">Council News</h2></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px;" class=""><div style="margin-top: 0px; margin-bottom: 0px; line-height: 24px !important; font-size: 16px !important;" class="">The Collaborative Gain Councils is a community of hundreds of customer-centric leaders - peers across industries - who help each other go beyond their limited perspectives and, as a result, transform their careers and companies. Leaders come together to ask for help in carefully curated councils. Members range from Apple to Spotify and Warby Parker, from Airbnb to Walmart, and many others.</div><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;"><strong style="line-height: inherit;" class=""><em style="line-height: inherit;" class="">New Councils Forming</em></strong></p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">We now have<span class="Apple-converted-space"> </span><a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-o/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class="">25 great councils</a><span class="Apple-converted-space"> </span>of peer leaders including these new councils that are forming:</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">-<span class="Apple-converted-space"> </span><em style="line-height: inherit;" class="">Chief Product Officers<span class="Apple-converted-space"> </span></em>led by TripAdvisor, Spotify, Dollar Shave Club, and others (we now have 8 product councils)<br style="line-height: inherit;" class="">-<span class="Apple-converted-space"> </span><em style="line-height: inherit;" class="">Marketing and Data Science</em><span class="Apple-converted-space"> </span>(for CMOs/SVPs)<br style="line-height: inherit;" class="">-<span class="Apple-converted-space"> </span><em style="line-height: inherit;" class="">Chief Customer Officers</em><br style="line-height: inherit;" class="">-<span class="Apple-converted-space"> </span><em style="line-height: inherit;" class="">B2B SaaS Presidents and CEOs<br style="line-height: inherit;" class="">- Digital Presidents and CEOs</em></p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 20px;">To find out more about these or any of our councils, reply to this email and we'll schedule a quick call. </p></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px;" class=""><h2 style="line-height: 28px !important; font-size: 20px !important; margin-top: 0px; margin-bottom: 16px; font-style: normal; font-weight: normal; color: rgb(235, 126, 42);" class="">Books<span class="Apple-converted-space"> </span><em style="line-height: inherit;" class=""><strong style="line-height: inherit;" class="">you</strong></em> recommend?</h2></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px;" class=""><div style="margin-top: 0px; margin-bottom: 0px; line-height: 24px !important; font-size: 16px !important;" class="">In my last newsletter, I asked you what<span class="Apple-converted-space"> </span><em style="line-height: inherit;" class="">you</em><span class="Apple-converted-space"> </span>are reading. Many readers responded with some great books.</div><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">You can see the books recommended here:</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;"> <a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-b/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class="">Books My Readers Recommend</a></p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">First 10 readers get a free Kindle copy of any of the books recommended by readers (in the Google Sheet above).</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">What about you?</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 0px;">Which books do *you* love and recommend to the other readers of this newsletter (and feel free to include podcasts as well as books)?</p><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 20px; margin-bottom: 20px;">Can you add your recommendations to the list? Email us and we'll add them.</p></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px;" class=""><h2 style="line-height: 28px !important; font-size: 20px !important; margin-top: 0px; margin-bottom: 16px; font-style: normal; font-weight: normal; color: rgb(235, 126, 42);" class="">Help us find a Community Manager?</h2></div><div style="line-height: inherit; margin-left: 20px; margin-right: 20px; margin-bottom: 24px;" class=""><div style="margin-top: 0px; margin-bottom: 0px; line-height: 24px !important; font-size: 16px !important;" class="">We're <strong style="line-height: inherit;" class="">looking to hire a community manager</strong> with a background in product management (for a new program we are launching for manager and director-level product managers). If you are willing to help spread the word about this opening - or would consider helping - hit *reply* and I'll send you the job description.</div></div></div></div></div></div><div style="line-height: inherit; background-color: rgb(255, 255, 255);" class=""><div class="one-col layout" style="line-height: inherit; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; margin: 0px auto; min-width: 320px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word;"><div class="layout__inner" style="line-height: inherit; border-collapse: collapse; display: table; width: 600px;"><div class="column" style="line-height: 21px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; display: table-cell; vertical-align: top; float: none !important; min-width: 320px; text-align: left; color: rgb(143, 143, 143); font-size: 14px; font-family: Avenir, sans-serif;"><div style="line-height: inherit; margin-left: 20px; margin-right: 20px; margin-top: 24px;" class=""><p class="size-16" lang="x-size-16" style="line-height: 24px !important; font-size: 16px !important; margin-top: 0px; margin-bottom: 20px;">Keep asking for help...and building great companies for customers and employees,</p></div><div align="left" style="line-height: inherit; font-size: 12px; font-style: normal; font-weight: normal;" class=""><img alt="" width="72" src="http://i3.cmail20.com/ei/t/18/E77/DD6/080650/csfinal/Philsignature-first_k1.png" style="line-height: inherit; border: 0px; display: block; height: auto; width: 72px; max-width: 72px;" class=""></div><div style="line-height: inherit; margin: 20px 20px 24px;" class=""><div style="line-height: 1px; font-size: 1px;" class=""> </div></div></div></div></div></div><div class="fixed-width layout three-col" style="line-height: inherit; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; margin: 0px auto; min-width: 320px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word;"><div class="layout__inner" style="line-height: inherit; border-collapse: collapse; display: table; width: 600px; background-color: rgb(122, 122, 122);"><div class="column" style="line-height: 21px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 200px !important; width: 200px !important; display: table-cell; vertical-align: top; float: none !important; text-align: left; color: rgb(143, 143, 143); font-size: 14px; font-family: Avenir, sans-serif; min-width: 200px;"><div style="line-height: inherit; margin: 24px 20px;" class=""><div style="line-height: inherit; margin-top: 0px; margin-bottom: 0px;" class=""><span style="line-height: inherit; color: rgb(250, 250, 250);" class=""><strong style="line-height: inherit;" class="">New Councils Coming:<span class="Apple-converted-space"> </span></strong>Chief Product Officers, Marketing, Chief Data Officers, Chief Customer Officers</span><br style="line-height: inherit;" class=""><br style="line-height: inherit;" class=""> </div></div></div><div class="column" style="line-height: 21px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 200px !important; width: 200px !important; display: table-cell; vertical-align: top; float: none !important; text-align: left; color: rgb(143, 143, 143); font-size: 14px; font-family: Avenir, sans-serif; min-width: 200px;"><div style="line-height: inherit; margin: 24px 20px;" class=""><div style="line-height: inherit; margin-top: 0px; margin-bottom: 0px; text-align: center;" class=""><span style="line-height: inherit; color: rgb(250, 250, 250);" class=""><strong style="line-height: inherit;" class="">Next council retreat:<span class="Apple-converted-space"> </span></strong></span></div><p style="line-height: inherit; margin-top: 20px; margin-bottom: 0px; text-align: center;" class=""><span style="line-height: inherit; color: rgb(250, 250, 250);" class=""><strong style="line-height: inherit;" class="">All 25 Councils in </strong>Chicago<br style="line-height: inherit;" class="">Apr 25 and 26</span></p></div></div><div class="column" style="line-height: 21px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 200px !important; width: 200px !important; display: table-cell; vertical-align: top; float: none !important; text-align: left; color: rgb(143, 143, 143); font-size: 14px; font-family: Avenir, sans-serif; min-width: 200px;"><div style="line-height: inherit; margin: 24px 20px;" class=""><div style="line-height: inherit; margin-top: 0px; margin-bottom: 0px;" class=""><span style="line-height: inherit; color: rgb(250, 250, 250);" class=""><strong style="line-height: inherit;" class="">You made it this far! </strong><br style="line-height: inherit;" class="">The first 10 people who email me get a free Kindle copy of any of the books readers recommend (just specify which one).</span></div></div></div></div></div><div style="line-height: 20px; font-size: 20px;" class=""> </div><div class="one-col layout fixed-width" style="line-height: inherit; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; margin: 0px auto; min-width: 320px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word;"><div class="layout__inner" emb-background-style="" style="line-height: inherit; border-collapse: collapse; display: table; width: 600px; background-color: rgb(255, 255, 255);"><div class="column" style="line-height: 21px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; display: table-cell; vertical-align: top; float: none !important; text-align: left; color: rgb(143, 143, 143); font-size: 14px; font-family: Avenir, sans-serif; min-width: 320px;"><div style="line-height: inherit; margin: 24px 20px;" class=""><div style="line-height: inherit; margin-top: 0px; margin-bottom: 0px;" class=""><a href="http://collaborativegain.cmail20.com/t/t-l-hklrgd-iiyuokry-n/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(244, 107, 37);" class=""><span style="line-height: inherit; color: rgb(230, 128, 51);" class="">collaborativegain.com</span></a></div></div></div></div></div><div style="line-height: 20px; font-size: 20px;" class=""> </div><div role="contentinfo" style="line-height: inherit;" class=""><div class="layout email-footer" style="line-height: inherit; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; margin: 0px auto; min-width: 320px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word;"><div class="layout__inner" style="line-height: inherit; border-collapse: collapse; display: table; width: 600px;"><div class="wide column" style="line-height: 19px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 400px !important; width: 400px !important; display: table-cell; vertical-align: top; float: none !important; text-align: left; font-size: 12px; color: rgb(189, 185, 189); font-family: Avenir, sans-serif; min-width: 320px;"><div style="line-height: inherit; margin: 10px 20px;" class=""><div style="line-height: 19px; font-size: 12px;" class=""><div style="line-height: inherit;" class="">Collaborative Gain</div></div><div style="line-height: 19px; font-size: 12px; margin-top: 18px;" class=""></div></div></div><div class="column narrow" style="line-height: 19px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 200px !important; width: 200px !important; display: table-cell; vertical-align: top; float: none !important; text-align: left; font-size: 12px; color: rgb(189, 185, 189); font-family: Avenir, sans-serif; min-width: 200px;"><div style="line-height: inherit; margin: 10px 20px;" class=""></div></div></div></div><div class="one-col layout email-footer" style="line-height: inherit; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; margin: 0px auto; min-width: 320px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word;"><div class="layout__inner" style="line-height: inherit; border-collapse: collapse; display: table; width: 600px;"><div class="column" style="line-height: 19px; transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; -webkit-transition: width 0.25s ease-in-out, max-width 0.25s ease-in-out; max-width: 600px !important; width: 600px !important; display: table-cell; vertical-align: top; float: none !important; text-align: left; font-size: 12px; color: rgb(189, 185, 189); font-family: Avenir, sans-serif; min-width: 320px;"><div style="line-height: inherit; margin: 10px 20px;" class=""><div style="line-height: 19px; font-size: 12px;" class=""><span style="line-height: inherit;" class=""><a href="http://collaborativegain.updatemyprofile.com/t-hklrgd-C3E98482-iiyuokry-p" lang="en" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(189, 185, 189);" class="">Preferences</a> | </span><a href="http://collaborativegain.cmail20.com/t/t-u-hklrgd-iiyuokry-x/" style="line-height: inherit; text-decoration: underline; transition: opacity 0.1s ease-in; -webkit-transition: opacity 0.1s ease-in; color: rgb(189, 185, 189);" class="">Unsubscribe</a></div></div></div></div></div></div><div style="line-height: 40px; font-size: 40px;" class=""> </div></div></td></tr></tbody></table><img src="https://collaborativegain.cmail20.com/t/t-o-hklrgd-iiyuokry/o.gif" width="1" height="1" border="0" alt="" style="line-height: inherit; font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); overflow: hidden; position: absolute; visibility: hidden !important; display: block !important; height: 1px !important; width: 1px !important; border: 0px !important; margin: 0px !important; padding: 0px !important;" class=""></div></div></div><br class=""></div></body></html>